10 Marketing Tools and Techniques You Need to Dominate Your Industry
In the new era of Marketing Tools and Techniques, Marketing isn’t always easy, but it doesn’t have to be
hard either if you use the right tools and techniques. The tools and techniques included in this article are
some of the best you can use to dominate your market and drive more sales from your business website.
Use these marketing tools and techniques to take your web traffic to the next level!
1) What is Digital Marketing?
The phrase digital marketing covers a lot of territories. It can mean different things to different people, but
at its most basic level, it refers to marketing through digital channels. There are plenty of more nuanced
definitions, but that’s a good way to think about it for now. When you start diving into all of the specific
techniques, terminology and skills you need, though, it can quickly become overwhelming. So let’s take
things one step at a time—starting with some basics about what digital marketing actually is.
(For more on how digital technology is changing marketing, read our piece on
The Seven Deadly Sins of Digital Marketing.)
2) The Four Ps of Marketing
If you’re new to marketing, it can be hard to know where you
should start. Knowing how to apply your product or service is
important, but knowing what kind of products or services will
succeed in your industry is equally crucial. Use these four Ps
as a template for assessing each product you’re considering
selling. Product – Is there enough demand for your product?
Will consumers be willing to pay money for it? Asking
yourself these questions at every stage of development will
ensure that you deliver a good (and hopefully profitable)
3) How Do You Create an Online Business?
Have trouble figuring out how to get your online business started?
Don’t worry, you’re not alone. We see a lot of people who are
new to business or are switching from offline businesses to trying
their hand at an online startup. While there is no right way or
wrong way when it comes to starting an online business, here are
some questions you should ask yourself before taking that first
step: How do I feel about managing my own finances?
4) What Are SMART Goals?
A SMART goal is a goal that meets these four criteria: It’s specific,
measurable, attainable, realistic, and time-sensitive. Specific:
What exactly do you want to accomplish? Specify numbers or
percentages, not just increase business. Measurable: How will
you know when your goals have been met? Attainable: Is your
goal realistic for your budget/resources/staff?
5) How Do You Get Paid?
It’s important to know how your customers are going to pay you.
A large percentage of small businesses now accept credit cards.
That takes a lot of stress off of bookkeeping, but it still means
that you need to keep track of who pays via credit card, when
their payments are due, and what fees apply. It’s also vital that
you find out how your customers want their invoices paid —
whether they want them emailed or prefer snail mail or paying
online by automatic bank withdrawal (ACH). Handling payments
in person is fine if you’re selling one-on-one at a trade show,
but if you’re taking orders online through an eCommerce website,
making sure people have a way to pay securely should be part
of your plan.
6) Inbound vs. Outbound Marketing
Search engine optimization (SEO) is one of those marketing
buzzwords that everyone tosses around, but few people really
understand. And yet it’s one of the most important online
marketing techniques you can use. So what exactly is SEO?
Basically, it means optimizing your website for search engines
like Google so they can better index it—and ultimately rank
your site higher in their results. There are plenty of ways to do
that, including making sure you have unique and original content
that’s not duplicated on other sites, writing meta descriptions
for each page (those short blurbs with a quick summary of what
a page is about), optimizing your images for web use, and more.
Here are 10 tools that will help you optimize your site or business
7) Content Creation – 6 Ways To Use Infographics in Your Online Strategy
Infographics are visually captivating and a great way to inform
your audience. If you’re an expert in your field, an infographic
is a good way to explain how something works. You can also
create one that features multiple products or services you offer
or testimonials from people who use them. As always, make sure
your infographic contains useful information. Don’t include data
just for filler; find statistics that enhance what you’re trying to say.
8) Understanding SEO
Search engine optimization (SEO) is often referred to as Search
Engine Optimization, but there is more than one way in which
companies use it. The basic idea behind SEO is that when people
are using search engines like Google, Bing, or Yahoo!, they will
type in keywords related to what they want and your company
will appear if you know how to apply SEO techniques. One of these
techniques is backlinking. Backlinks are exactly what they sound
like: incoming links on other websites pointing back at your site.
To determine if a link coming into your site could be considered
a backlink, look at its source code. A backlink usually looks
something like [yourwebsite].com/link text/, where link text
can vary based on context.
9) Brand Awareness with SEO
Search engine optimization, or SEO, is one of your most powerful
marketing tools. Basically, it means that you’re targeting certain
keywords within a specific niche so that people searching for those
keywords will be directed to your website. One of SEO’s biggest
benefits is it doesn’t cost much; in fact, you can do SEO yourself
with some research.
10) Social Media 101 – A Complete Guide for Beginners
The most essential marketing technique is getting your message
in front of people, which means you’ll need to start using social
media. Most small businesses focus their attention on Facebook
because it has a massive user base (more than 1 billion active users),
but there are also plenty of other networks out there with large
audiences you can tap into, like Instagram (700 million), Twitter
(310 million) and LinkedIn (250 million). For example, consider
creating video content for YouTube (1 billion active users) or starting
a podcast on SoundCloud. Wherever you decide to focus your
attention, be sure you know why people use that network