10 Marketing Tools and Techniques You Need to Dominate Your Industry

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In the new era of Marketing Tools and Techniques, Marketing isn’t always easy, but it doesn’t have to be

hard either if you use the right tools and techniques. The tools and techniques included in this article are

some of the best you can use to dominate your market and drive more sales from your business website.

Use these marketing tools and techniques to take your web traffic to the next level!

1) What is Digital Marketing?

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The phrase digital marketing covers a lot of territories. It can mean different things to different people, but

at its most basic level, it refers to marketing through digital channels. There are plenty of more nuanced

definitions, but that’s a good way to think about it for now. When you start diving into all of the specific

techniques, terminology and skills you need, though, it can quickly become overwhelming. So let’s take

things one step at a time—starting with some basics about what digital marketing actually is.

(For more on how digital technology is changing marketing, read our piece on

The Seven Deadly Sins of Digital Marketing.)

2) The Four Ps of Marketing


If you’re new to marketing, it can be hard to know where you

should start. Knowing how to apply your product or service is

important, but knowing what kind of products or services will

succeed in your industry is equally crucial. Use these four Ps

as a template for assessing each product you’re considering

selling. Product – Is there enough demand for your product?

Will consumers be willing to pay money for it? Asking

yourself these questions at every stage of development will

ensure that you deliver a good (and hopefully profitable)

finished product.

3) How Do You Create an Online Business?

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Have trouble figuring out how to get your online business started?

Don’t worry, you’re not alone. We see a lot of people who are

new to business or are switching from offline businesses to trying

their hand at an online startup. While there is no right way or

wrong way when it comes to starting an online business, here are

some questions you should ask yourself before taking that first

step: How do I feel about managing my own finances?

4) What Are SMART Goals?


A SMART goal is a goal that meets these four criteria: It’s specific,

measurable, attainable, realistic, and time-sensitive. Specific:

What exactly do you want to accomplish? Specify numbers or

percentages, not just increase business. Measurable: How will

you know when your goals have been met? Attainable: Is your

goal realistic for your budget/resources/staff?

5) How Do You Get Paid?

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It’s important to know how your customers are going to pay you.

A large percentage of small businesses now accept credit cards.

That takes a lot of stress off of bookkeeping, but it still means

that you need to keep track of who pays via credit card, when

their payments are due, and what fees apply. It’s also vital that

you find out how your customers want their invoices paid —

whether they want them emailed or prefer snail mail or paying

online by automatic bank withdrawal (ACH). Handling payments

in person is fine if you’re selling one-on-one at a trade show,

but if you’re taking orders online through an eCommerce website,

making sure people have a way to pay securely should be part

of your plan.

6) Inbound vs. Outbound Marketing


Search engine optimization (SEO) is one of those marketing

buzzwords that everyone tosses around, but few people really

understand. And yet it’s one of the most important online

marketing techniques you can use. So what exactly is SEO?

Basically, it means optimizing your website for search engines

like Google so they can better index it—and ultimately rank

your site higher in their results. There are plenty of ways to do

that, including making sure you have unique and original content

that’s not duplicated on other sites, writing meta descriptions

for each page (those short blurbs with a quick summary of what

a page is about), optimizing your images for web use, and more.

Here are 10 tools that will help you optimize your site or business

7) Content Creation – 6 Ways To Use Infographics in Your Online Strategy


Infographics are visually captivating and a great way to inform

your audience. If you’re an expert in your field, an infographic

is a good way to explain how something works. You can also

create one that features multiple products or services you offer

or testimonials from people who use them. As always, make sure

your infographic contains useful information. Don’t include data

just for filler; find statistics that enhance what you’re trying to say.

8) Understanding SEO

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Search engine optimization (SEO) is often referred to as Search

Engine Optimization, but there is more than one way in which

companies use it. The basic idea behind SEO is that when people

are using search engines like Google, Bing, or Yahoo!, they will

type in keywords related to what they want and your company

will appear if you know how to apply SEO techniques. One of these

techniques is backlinking. Backlinks are exactly what they sound

like: incoming links on other websites pointing back at your site.

To determine if a link coming into your site could be considered

a backlink, look at its source code. A backlink usually looks

something like [yourwebsite].com/link text/, where link text

can vary based on context.

9) Brand Awareness with SEO


Search engine optimization, or SEO, is one of your most powerful

marketing tools. Basically, it means that you’re targeting certain

keywords within a specific niche so that people searching for those

keywords will be directed to your website. One of SEO’s biggest

benefits is it doesn’t cost much; in fact, you can do SEO yourself

with some research.

10) Social Media 101 – A Complete Guide for Beginners

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The most essential marketing technique is getting your message

in front of people, which means you’ll need to start using social

media. Most small businesses focus their attention on Facebook

because it has a massive user base (more than 1 billion active users),

but there are also plenty of other networks out there with large

audiences you can tap into, like Instagram (700 million), Twitter

(310 million) and LinkedIn (250 million). For example, consider

creating video content for YouTube (1 billion active users) or starting

a podcast on SoundCloud. Wherever you decide to focus your

attention, be sure you know why people use that network

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