7 Types of Email Marketing Emails That Always Get Opened

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Email marketing can be used in almost any industry, but the best emails are

tailored to fit your target audience’s needs and interests as closely as possible.

People are more likely to open and interact with emails that cover topics they

want to read about and find useful, so if you’re going to invest the time and

energy into an email marketing campaign, make sure you know what kind

of emails people want! Here are seven examples of emails that have been

proven to get opened again and again.

1) The discount coupon

It’s human nature to want something for less. People love a good deal,

and one surefire way to give your customers that feeling is by sending

them discount coupons. When you create a coupon code or special

promotional code, make sure it’s relatively short—ideally just four or

five characters—so it can easily be shared on social media sites like

Facebook and Twitter. When your visitors share your coupon on their

own profiles, they’re not only generating traffic back to your site;

they’re also doing free Email Marketing for you.

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2)The call to action offer

One effective way to encourage people to open your emails is by

including an offer with a strong call to action. This can be an

exclusive coupon or free trial that’s only available to email

subscribers, for example. These types of offers grab our

attention immediately, says HubSpot VP of marketing

and sales David Cancel. And since they require recipients

to actually do something (even if it’s just clicking a link),

they drive higher conversion rates than plain old newsy

emails do. You can also try sending time-sensitive offers

or ones that give your readers special access or sneak

peeks at what you have in store for them next.

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3) The news you can use

Getting your content in front of readers can be challenging,

especially if you’re just starting out. If you’re already sending

emails to people that are interested in your content, why not

include your new articles? Your subscribers will feel more

connected and they’ll become more familiar with what you

publish. Not only will they click on your emails more often—they

might also send them along to their friends who are interested in similar topics!

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4) The opportunity to get involved

If you’re interested in taking on more responsibilities, email your

boss and outline a handful of projects you think would be valuable

to help your organization. If he’s receptive, go for it! If not, chalk it

up to experience and try something else. Everyone’s career takes

time to build, but if you can network effectively and be a team

player from day one, that’ll get you ahead faster than any

other strategy. You might even consider reaching out to

higher-ups at another company who could use your help

(for example, my friend works at Starbucks as an assistant

manager while she figures out her next move). You’d be

surprised how many people are willing to help someone

they know is motivated and driven. Just remember:

no cold-calling or soliciting—that’s a big pet peeve

for busy executives. Instead, look for opportunities to

provide value without being asked first. One idea:

Create helpful info-graphics about topics relevant

to their business (they’ll appreciate having these

on hand) or compile an industry report that you

offer as a free download (to show how much

the research you’ve done). The key is identifying problems

they need to be solved—and then solving them.

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5) Tell people what to do next

People are more likely to take action when you tell them

what to do next. Make your call-to-action clear and

specific—and put it at or near the top of your email

(right above your logo, if possible). You don’t want to

bury it in a sea of text. Of course, that doesn’t mean

every email you send needs a CTA! If people are

on a mailing list because they signed up for information,

provide value first and foremost. Still, no matter what

kind of marketing emails you send out, be sure each

one has a call-to-action that’s optimized for both mobile

and desktop devices so people can act quickly on whatever

it is you want them to do next. For example, you might use

Learn More as a desktop CTA but Download Now as a

mobile CTA. Each device will show different CTAs based

on how people tend to interact with their inboxes while

using those devices. Just make sure all your CTAs

are pointing back to an easy way for people to engage with your brand!

6) Influencer outreach or testimonials

Consider sending out an email to influencers in your industry

who you believe would be a good fit for your product. Reach

out and ask if they’d be willing to share something about your

product, or allow you to include a quote in their next email blast.

If you have testimonials that include pictures of happy customers,

use them! They are powerful proof that your product does what it

says it does. And make sure to take pictures—or ask for permission

to take pictures—of users using your products so that you can use

those images as part of an email campaign. This will give people

an idea of how others are using your products and how they benefit from them.

7) Personalized content for Email Marketing

One of the best ways to stand out from your competition is to

personalize your content. A good way to start is by using customer

data you have on hand. For example, if you have an email list full

of customers that purchased a product related to skincare,

send them targeted emails offering promotions on skincare

products or tips related to skincare. This helps customers

feel as though you’re speaking directly with them, even

if they’re receiving mass emails from your company as a whole.

Personalization builds trust, and when trust is established,

loyalty begins. And nothing sells more than loyalty!

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