The Essential Guide to Marketing Management

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When it comes to running your business, marketing probably ranks

second only to product development in terms of importance. It’s

not only about making sure you are seen as the most reliable,

trustworthy, and consistent provider of whatever products or

services you offer, but also about making sure that potential

customers know about those products and services in the first

place. You don’t have a sales team or marketing department?

Then you can certainly learn from this guide on marketing


What is marketing management?

Your work as a marketer is never done. By tracking what’s working

and what isn’t, you can make educated guesses about which methods

are going to bring your business more successful in the future. If a

certain channel or tactic just isn’t resonating with your customers,

you might be able to invest less time and money in it—and instead,

spend that money on something else that is providing value. Your

marketing management software of choice will help you stay

organized and efficient by giving you full visibility into how every

the aspect of your marketing strategy is performing. This way, when

something new comes along, you’ll have all the information needed

at your fingertips—and that makes experimenting with new ideas

much easier!

Why do we need marketing management?

The world has become so flooded with products and services.

Consumers are inundated with advertisements on a daily basis,

they have no idea which product or service they should buy.

Because of all these factors, marketing management is needed

to help companies increase their sales by effectively promoting

their products and services using tools such as branding,

promotional activities, public relations, and more. If your company

doesn’t know how to manage its marketing process, it will not

survive in today’s competitive marketplace.

What does a marketing manager look like?

Most of us probably have a general idea of what a marketing

manager does, but here’s some clarification. These days, a

lot of people call themselves marketing managers, which

isn’t necessarily accurate. Some people are in charge of

marketing campaigns and work with companies to

promote their products and services in various ways.

Others focus on building sales teams and are responsible

for implementing strategies that help increase revenue.

A third group (probably most common) is concerned with

both sales and marketing; they put together team

structures that integrate these two important roles into

one cohesive unit. The main takeaway? There’s not just

one definition for a marketing manager. Instead, they take

on many different responsibilities based on their industry,

size of the company, organizational structure, and more.

How does he/she act?

Brand ambassadors are typically enthusiastic about their

brand and talk about it passionately when interacting with

potential customers. Ambassadors also tend to be attentive

and friendly, as they want potential customers to feel comfortable

enough to discuss options with them so that they can move forward.

Brand ambassadors may not always know exactly what product or

service is being offered, but they will have a firm grasp on how your

company is different from others, why they should choose you over

competitors, and what makes your products/services superior. Also,

keep in mind that a brand ambassador must be an honest representative

of your business; if something isn’t right at an outlet location or if

employees aren’t satisfied with certain policies, you want your brand

ambassador to know how important customer satisfaction is.

What are his/her priorities?

The first thing you need to figure out is what he/she

wants. Is he/she more focused on conversion rate

optimization or brand recognition? What are his/her

goals, and how will your strategy help him/her reach

them? Knowing all of these factors will help you set realistic

expectations from day one. The second most important question

is how does your agency integrate with my existing marketing

team? Does your in-house team prefer a hands-off approach

and let you take lead on projects? Or do they want weekly

meetings and updates? Before hiring anyone, make sure that

everyone has very clear expectations from both sides. Is this

the perfect career path for me? I’m a freelance writer and

SEO Copywriter with over ten years of experience in

copywriting, editing, proofreading, ghostwriting,

and more. My skills include creating high-quality

content for blogs, articles, online portals, and technical

documents (search engine optimized) for new websites.

I’ve been working on many projects in different languages

such as English, Spanish, French and Italian. Over40 websites

have been created so far under my expert care during which

time I created their SEO elements: company profiles to review

articles plus social media accounts on Facebook and Twitter.

Final Words from Alex Antonelli

As a marketing manager, there’s no doubt you’re under

pressure to hit quotas and keep your team moving in the

right direction. But it’s worth remembering that they (and you)

are human, not machines. By striving for excellence

but being willing to compromise when necessary, you’ll get

far more done than if you insist on perfection—all while

preserving morale, mental health, and sanity of your employees.

You might have heard that working smart, not hard is good advice,

but don’t forget: sometimes working hard is required, and sometimes

smart people need help. Bring in an expert once in a while;

chances are good he or she will be more than happy to help out!

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